NBS Growth Partners Presents
The Next Case
The ideas, innovations & people building the future of beverage.
Beverage has no shortage of headlines about what's declining, disrupted or downright difficult.
We spend a little more time looking in the other direction.
Every two weeks, we follow the consumer—and the dollars—across water, energy, wine, spirits, THC, non-alc and beer to find what's working, what's genuinely innovative and who's thinking differently.
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Read The Next Case
Explore the latest issues.
Issue 02
Who’s Stealing Who?
Issue 02 · October 6, 2026
Who’s Stealing Who?
Consumers shop by occasion. Retailers still sell by category. The bigger opportunity may be hiding in the gap between the two.
Issue 01
The Consumer Is Still Thirsty
Issue 01 · September 22, 2026
The Consumer Is Still Thirsty
The red numbers are real. So are the green ones. Follow where consumers are still saying yes—and what those choices tell us about where beverage growth may be heading next.
About The Next Case
A beverage perspective built for people who want to see what's next.
The Next Case follows the consumer beyond traditional category lines to find the growth, innovation and ideas that deserve a closer look.
We bring the data. Question conventional wisdom. Celebrate what's working. And probably poke a little fun at a few sacred cows along the way.
Because tomorrow's growth rarely looks exactly like yesterday's playbook.
Follow the consumer. Follow the dollars.
New issues of The Next Case arrive every two weeks with a decidedly less doomsday view of what beverage does next.
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